Los Angeles Metro
BACKGROUND
We were tasked to
design a brochure to promote fundraising for the Fareless System Initiative,
a program that would
allow free rides for marginalized communities.
IDEA
Los Angeles is a city designed around the automobile. Characterized by gridlock and
car culture, the people who take public transit are the people often forgotten about. The low-income, the marginalized, the climate-conscious, the children. Without support for Los Angeles public transit, these individuals face increasing transportation insecurity.
We raised the voices of the people often forgotten about, designing the brochure to highligh the stories, lives, and vignettes of the riders of the LA Metro. Bringing forward the people often looked over and forgotten about.
I OWE EVERYTHING TO
