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Hawaiian Airlines
BACKGROUND
During the global pandemic, Hawaiʻi banned visitors, people were experiencing cabin fever, and local businesses suffered.
IDEA
We created a game that enabled people
to explore Hawaiʻi and the local businesses that needed it the most from the comfort and safety from their own homes. Lucky winners won tickets to Hawaiʻi to redeem and claim when it became safe to travel again.
I OWE EVERYTHING TO
Game: Superhero Cheesecake
Creative Director: Matt Rogers
Copywriter: Ruth Kwan
Art Director: Robyn Yeh
RECOGNITION
The FWA
Awwwards
Effie Bronze
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