Bread & Butter Wines
BACKGROUND
The wine world is inundated with stuffy, exclusive messaging. Bread & Butter proves that wine doesn't have to be pretentious and overcomplicated.
IDEA
As we navigate coming back into society after the height of the pandemic, we created a campaign tapping into the truth that a lot of us are feeling a little more anxious, a little more awkward.
Bread & Butter reminds you to Don't Overthink It, and remind you that social situations probably aren't ever as bad as you think they go and that bringing wine probably always helps.
I OWE EVERYTHING TO
Directors: MAMA
Creative Director: Lora Faris
Creative Director: Zac Carroll
Copywriter: Jack Brosnan
Art Director: Robyn Yeh
BACKGROUND
The wine world is inundated with stuffy, exclusive messaging. Bread & Butter proves that wine doesn't have to be pretentious and overcomplicated.
IDEA
We created social and digital assets that
reminded people that when it comes to wine,
Don't Overthink It.
I OWE EVERYTHING TO
Creative Director: Lora Faris
Creative Director: Zac Carroll
Copywriter: Jack Brosnan
Art Director: Robyn Yeh
