AAA Insurance
BACKGROUND
All the same traits we love about a good insurance brand...are the same traits sung about from boy bands.
IDEA
We bundled members from the most iconic boy bands to create the ultimate boy band. We created Boys No More and new hit song, "Make It Right," preaching the values of dedication, loyalty, commitment, and trust.
I OWE EVERYTHING TO
Director: Calmatic
Music: Heavy Duty Projects
Creative Director: Lora Faris
Creative Director: Zac Carroll
Copywriter: Jack Brosnan
Art Director: Robyn Yeh
RECOGNITION
Silver Clio: Music Supervision
Silver Clio: Use of Music in Audio
Amp Awards Shortlist: Best Original Song
IDEA
A music drop deserves its own campaign that includes cassettes and CDs leaked to PR, teaser announcements, posters, tour busses and digital trucks, behind-the-scenes content leaked on social media, and more.
I OWE EVERYTHING TO
