California Avocados
BACKGROUND
The California Avocado Commission is made up of over 3,000 local family farmers, some whose farms have been handed down for generations. This community has an uncompromising dedication to quality and freshness, proving that the best avocados have California in them.
IDEA
During the global pandemic, road trips were peoples' go-to method of travel. For the campaign The Best Avocados Have California In Them, we equipped travelers with the best avocado recipes they can make on their ultimate California Road Trip. (Because how can you get more California than making California Avocado dishes inspired by the best California destination spots on your California road trip?)
I OWE EVERYTHING TO
Creative Director: Scott Model
Creative Director: Sean Wright
Copywriter: Roselyn Pla
Copywriter: Ruth Kwan
Art Director: Robyn Yeh
BACKGROUND
People have a lot of pride when it comes to California and Avocados, and they love other people to know it.
IDEA
So we created the Avo Head to add to California Avocado's inventory of merch, giving people a way to rep their love for California Avocados. And we created the timely Avo Baby Pillow during the pandemic baby boom to show love to the mamas who have supported us.
I OWE EVERYTHING TO
Creative Director: Scott Model
Creative Director: Sean Wright
Copywriter: Roselyn Pla
Copywriter: Ruth Kwan
Art Director: Robyn Yeh
