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Bread & Butter Wines

Don't Overthink It Campaign

In a world inundated with stuffy, exclusive wine ads. Bread & Butter wines introduced a campaign, Don't Overthink It, proving that wine doesn't have to be overcomplicated and pretentious.

As we navigate coming back into society after the height of the pandemic, we created a campaign tapping into the truth that a lot of us are feeling a little more anxious, a little more awkward. Bread & Butter reminds you that social situations probably aren't ever as bad as you think they go and that bringing wine probably always helps. 

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Couldn't have done this without: 

Social & Digital

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