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AAA Auto & Home

Protecting Moments Big And Small Campaign

With legendary service and superior coverage, you can focus on being there for loved ones, seizing the day, and cherishing every second of life. Coverage without ifs, ands, or hassle.​ We created 3 video spots showing coverage that’s protecting moments big and small.

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Couldn't have done this without: 

Boys No More Campaign

There's nothing that resembles InsurAAAnce more than boy bands. So we bundled members from Boyz II Men, *NSYNC, 98 Degrees, and New Kids on The Block to create the ultimate boy band. We helped create a new hit, music video, and campaign for CSAA Insurance Group: AAA Auto & Home Insurance preaching the values of dedication, loyalty, commitment, and trust, through their new song "Make It Right."

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Couldn't have done this without: 

 

Awards:

Silver Clio: Music Supervision

Silver Clio: Use Of Music In Audio

Amp Awards Shortlist: Best Original Song​​​​​

The Music Video

The music video, launched on YouTube, generated more than 2 million views and more than 7,000 engagements.

90's Inspired Mailers

To tease and build anticipation for our boy band prior to launch, we leaked 90's inspired mailers that included cassette tapes of the new single to media outlets, influencers, and boy band super fans.

In Local Markets

In true boy band fashion, we deployed tour busses equipped with exclusive merch and access to the music video in CSAA Insurance's primary markets. 

The Social Media Campaign

We created an entire campaign that included leaking the whereabouts of our interactive tour busses, behind-the-scenes social content, dance-along choreography videos, memes, fan collages, phone backgrounds, exclusive merch and more that garnered a loyal fan base for our insurance boy band. Check the full thing out @OfficialBoysNoMore.

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The Boys' (and Cheyenne's) Highlight Reels

We created highlight videos for our insurance manager (Cheyenne Perez) and each of her team members (Joey Fatone, Nick Lachey, Joey McIntyre, and Wanya Morris). Highlighting their parts in the song and their best moments during the shoot, we released these videos on each of our boys' personal social channels as well as @OfficialBoysNoMore's Instagram and Tik Tok.

The Memes

Post launch, we continued capturing excitement, loyalty, and conversions with organic social content on The Official Boys No More instagram and tik tok channels. On instagram, we gained more than 17,000 followers and more than 269,000 video views. On Tik Tok, our videos were viewed more than 19,000 times.

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